Experience redesign of The National Lottery e-commerce and Good Causes platforms

The National Lottery needed an Experience consultant to offer guidance on number of projects, from various online campaigns to help with one of the largest transactional sites in the UK. I had to develop an extensive experience strategy, as well as delivering standard UX outputs such as heuristic reviews, wireframes, user flows etc.

 

When I was working on the e-commerce platform, it allowed me great insight into how most lottery customers don’t think of playing the lottery as gambling, but they know that scratchcards are. When I was working on the charity platform, it was interesting how humble the organisation was expected to be by consumers because of the ‘taxing the poor’ label lotteies had attained over the years.

 

Throughout I worked closely with my team to shape very challenging projects into a very productive ones. However, the organisational and technical complexity was so vast and the sheer breadth of touchpoints and pillars so great that my service design mentality was greatly tested.

 

HEURISTIC REVIEWS AND JOURNEY MAPPING TO FIND GAPS IN THE EXISTING EXPERIENCE

HEURISTIC REVIEWS AND JOURNEY MAPPING TO FIND GAPS IN THE EXISTING EXPERIENCE

GUIDING INTERACTION DESIGN TO FIND A BRAND NEW SOLUTION

GUIDING INTERACTION DESIGN TO FIND A BRAND NEW SOLUTION

STAKEHOLDER WORKSHOPS TO MAP THE ENTIRE SERVICE

STAKEHOLDER WORKSHOPS TO MAP THE ENTIRE SERVICE

THE OLYMPICS SITE WAS CREATED TO SHOW A TIMELINE OF INVESTMENT, BASED ON CLEAR CUSTOMER NEEDS

THE OLYMPICS SITE WAS CREATED TO SHOW A TIMELINE OF INVESTMENT, BASED ON CLEAR CUSTOMER NEEDS