From March, 2013

Community funding platform for Lloyds Bank (DigitasLBi)

Lloyds Banking Group have been supporting multiple community and charity initiatives for a considerable amount of time. As a continuation from the extensive investment in the London Olympics, they had a multitude of additional community projects to publicise, across all banks within their group (Halifax, Bank of Scotland and Lloyds). My involvement was really to…

Researching attitudes to cholesterol diagnosis for Unilever (TMW)

In their attempt to make their cholesterol-lowering support more meaningful, Unilever wanted to understand the broader issues at play for people suffering with high cholesterol. As a complex and asymptomatic condition, we needed to highlight the reasons why so many people choose not to pursue diagnosis and treatment by conducting qualitative research.   The outcomes…