Community funding platform for Lloyds Bank (DigitasLBi)

Lloyds Banking Group have been supporting multiple community and charity initiatives for a considerable amount of time. As a continuation from the extensive investment in the London Olympics, they had a multitude of additional community projects to publicise, across all banks within their group (Halifax, Bank of Scotland and Lloyds). My involvement was really to put some shape around how all of those sites could reach the varying requirements of their audience, as well as how to accommodate multiple technical solutions and stakeholders restrictions.

 

Sometimes the tried and trusted UX tools are best in these scenarios, such as assumptive persona workshops in the absence of user research and creating reliable, expansive wireframes and sitemaps that give the technical architects a solid foundation to work with. I did just that.

ASSUMPTIVE PERSONA WORKSHOP TO UNDERSTAND WHO WE ARE SPEAKING TO

ASSUMPTIVE PERSONA WORKSHOP TO UNDERSTAND WHO WE ARE SPEAKING TO

CREATING SCAMP FLOWS ON THE WALL TO ENSURE WE ALL UNDERSTAND THE SOLUTION

CREATING SCAMP FLOWS ON THE WALL TO ENSURE WE ALL UNDERSTAND THE SOLUTION

 

FORMING RULES AROUND MODULES, MAKING IT EASIER TO BUILD LARGER PLATFORMS

FORMING RULES AROUND MODULES, MAKING IT EASIER TO BUILD LARGER PLATFORMS

THE WEBSITE COMES TO LIFE