Researching attitudes to cholesterol diagnosis for Unilever (TMW)

In their attempt to make their cholesterol-lowering support more meaningful, Unilever wanted to understand the broader issues at play for people suffering with high cholesterol. As a complex and asymptomatic condition, we needed to highlight the reasons why so many people choose not to pursue diagnosis and treatment by conducting qualitative research.

 

The outcomes showed that simply creating another food tracking tool was not going to be enough to help people to understand their condition or engage in it’s management. Cholesterol is possibly one of the most complex issues to get patients to engage with as it often has a co-morbidity attached to it which takes precedence.

 

RESEARCHING THE CRITICAL ATTITUDES PEOPLE HAVE TO A CHOLESTEROL DIAGNOSIS

RESEARCHING THE CRITICAL ATTITUDES PEOPLE HAVE TO A CHOLESTEROL DIAGNOSIS