From June, 2015

Generalist or specialist? Why experience design is neither and both

Throughout my time working in digital design, every trend seems to have followed this pattern: generalists rule, then specialists rule, then generalists rule again, then the specialists have it. In the early 2000’s, digital designers were coders and graphic designers and UXers in one (generalists), then graphic designers got involved and ‘web design’ meant designing…

Personalisation still a challenge for many

It’s very easy to be glib about personalisation in 2015; we assume that every organisation has a well developed strategy as a matter of hygiene because it is simply expected by their customers. I often find this not to be the case. Many organisations still don’t have the right in-house expertise to make a personalised…