Ethical design: the role of experience design in equality and diversity

‘Ethical design’ is a divisive and interesting topic, no more pertinent than when we are in a time of accelerated social change. In 2016, diversity agendas are being prioritised within many Australian organisations, often because of the emerging evidence that, the more diverse a working group, the more successful the ideas and the more financially…

The great UX fraud: when ‘user-centric’ is really ‘business-centric’ and why you need to stop pretending

I’m going to say something quite controversial for an experience strategist; sometimes it’s actually OK not to follow a purely user-centric process. Don’t get me wrong – it would be great if we could all afford great research and maximum creativity based purely on what users need, but those kinds of ambitions are not always…