From November, 2016

Sitecore Marginal Gains Webinar

It was great to be able to present another Sitecore webinar as a part of their ‘Marginal Gains’ series. My topic was ‘Mapping the illogical consumer; how qualitative research will improve your path to purchase’. During the webinar, I discussed how a lot of the small and large decisions we make as people are illogical,…