From Experience Strategy

Designing for impatience and bad manners

Does anyone else read a movie plot on Wikipedia while still watching the movie, simply because you don’t have the patience to watch it to the end? I don’t think I am alone in this. I have an awful attention span, like most people with an active smart phone and social media habit. One of…

Sitecore Marginal Gains Webinar

It was great to be able to present another Sitecore webinar as a part of their ‘Marginal Gains’ series. My topic was ‘Mapping the illogical consumer; how qualitative research will improve your path to purchase’. During the webinar, I discussed how a lot of the small and large decisions we make as people are illogical,…

Deakin University redesign launches

It is always satisfying to see a website go live after so much hard work. The Deakin project was nearly 2 years in the making, kicking off with an experience vision in early 2015.   Read the press release on B&T to find out more.

Is marketing killing experience design?

Many years ago, when I was asked about the future of experience design, I responded in the same way many experience designers did at the time; if we do our job right we will be redundant. Four years ago we assumed that there was such a long way to go to educate our marketing clients…

When empathy hurts design

Even with a knowledge of every user experience design technique, without a natural ability to empathise, you will struggle to be an excellent experience designer. However, empathy also has many pitfalls that can prevent you from delivering a great product or service.   1. Unconscious bias   I have written about unconscious bias a number…