From Healthcare

Generalist or specialist? Why experience design is neither and both

Throughout my time working in digital design, every trend seems to have followed this pattern: generalists rule, then specialists rule, then generalists rule again, then the specialists have it. In the early 2000’s, digital designers were coders and graphic designers and UXers in one (generalists), then graphic designers got involved and ‘web design’ meant designing…

Fitbit hackthon at DT

DT are dedicated to workplace health and well-being, so everyone in the office was given a Fitbit to improve their daily activity levels. Research also shows a strong connection between creativity and physical activity, so it seemed like a great idea to set a 24 hour hackathon challenge to hack the Fitbit device and data…

Researching attitudes to cholesterol diagnosis for Unilever (TMW)

In their attempt to make their cholesterol-lowering support more meaningful, Unilever wanted to understand the broader issues at play for people suffering with high cholesterol. As a complex and asymptomatic condition, we needed to highlight the reasons why so many people choose not to pursue diagnosis and treatment by conducting qualitative research.   The outcomes…