From Innovation

Is marketing killing experience design?

Many years ago, when I was asked about the future of experience design, I responded in the same way many experience designers did at the time; if we do our job right we will be redundant. Four years ago we assumed that there was such a long way to go to educate our marketing clients…

Fitbit hackthon at DT

DT are dedicated to workplace health and well-being, so everyone in the office was given a Fitbit to improve their daily activity levels. Research also shows a strong connection between creativity and physical activity, so it seemed like a great idea to set a 24 hour hackathon challenge to hack the Fitbit device and data…