From Product design

Designing for impatience and bad manners

Does anyone else read a movie plot on Wikipedia while still watching the movie, simply because you don’t have the patience to watch it to the end? I don’t think I am alone in this. I have an awful attention span, like most people with an active smart phone and social media habit. One of…

Using service design techniques to build a brand

In 2012, I traveled to the small island of Westray in the Orkney Isles, with the aim of creating a brand, online presence and packaging prototype to help a small dairy farm sell their cheese and maybe a yoghurt or two. I tried a number of service design research techniques, with the aim of find…