From User Interviews

Redesigning the Infiniti press site for motoring journalists (TMW)

Infiniti had a press site that was not serving them particularly well, so I was asked to instruct them on how to change the content and design a new site. I spent some time in Geneva, talking to the stakeholders before interviewing motoring journalists about their needs and their perceptions about Infiniti.   The most…

‘The Bar’ experience for Diageo (TMW)

I worked with TMW to help Diageo build ‘The Bar‘; a cocktail making site designed to help their customers make the mixed drinks that would improve their experience of Diageo products.   Experience strategy was new to Diageo, so I used a collaborative research and design process, which was well received and very effective in…