Tagged experience strategy

Sweat the small stuff

Time for strategists to sweat the small stuff

I make it 12. That’s at least the number of times I have recently heard someone say that they don’t want a strategy deck to be ‘just another pretty presentation.’ That comment is indicative of a number of things:   Previous strategic documents haven’t connected to the goals of their implementation teams The audience don’t…

Personalisation still a challenge for many

It’s very easy to be glib about personalisation in 2015; we assume that every organisation has a well developed strategy as a matter of hygiene because it is simply expected by their customers. I often find this not to be the case. Many organisations still don’t have the right in-house expertise to make a personalised…